Learn how to value and sell lead generation businesses, including traffic monetisation, conversion metrics, and what digital business brokers look for in lead gen assets.

**Key Topics:**

– Lead generation business valuation methodologies

– Traffic quality and conversion rate analysis

– Revenue sustainability and growth potential

– Customer acquisition cost optimization

– Buyer types interested in lead generation assets

– Due diligence requirements for lead gen businesses

– Typical multiples: 3-6x annual profit